Client
NDA
Year
2023
Category
Video games
/// Vision:
To design a digital platform where gamers can easily browse, verify, and purchase accounts for various games, ensuring security and user satisfaction. The focus was on creating a sleek interface that caters to gamers’ aesthetics while addressing the common pain points of account trading.
Design Goals:
Streamlined UI: Focus on a clean, fast-loading interface that allows users to browse and purchase accounts effortlessly.
Security & Trust: Highlight secure transactions and verified accounts through visual and functional design elements.
/// Research Phase:
We analyzed existing account services and gathered insights from gamers who actively trade accounts. Key findings highlighted issues with trust, security, and overly complex interfaces in competitor platforms.
Wireframing & Prototyping:
Using Figma, we created detailed wireframes, focusing on usability and clarity. After several iterations and user testing, we developed high-fidelity prototypes that were both functional and visually engaging.
Key Features Developed:
Search & Filter Tools: Gamers can quickly find accounts by game, price range, level, or other attributes.
Account Verification System: Visual indicators for verified sellers and accounts to ensure safety and build trust.
Transaction Transparency: Clear summaries of account details, purchase terms, and secure checkout processes.
Support Integration: Easy access to a 24/7 support system for dispute resolution and general inquiries.
/// Challenges Identified:
Trust Issues: Many gamers are hesitant to trade accounts due to the risk of fraud and unreliable sellers.
Overcomplicated Processes: Existing platforms had convoluted navigation, making it difficult for users to complete transactions.
Lack of Engagement: Competitor services lacked features to encourage ongoing user interaction, reducing retention rates
/// We tackled these challenges by prioritizing user trust, seamless functionality, and an engaging platform design:
Building Trust:
Introduced verified badges for sellers and accounts.
Developed a review and rating system for transactions to encourage accountability.
Highlighted secure payment systems with buyer protection policies on every page.
Simplified User Experience:
Designed a minimalist, intuitive interface with clear navigation and categorized listings.
Added a one-click purchase system to streamline transactions.
Engagement Features:
Created user profiles with customizable gamer tags, avatars, and account trading history.
Added community tools like forums, where users can discuss games, reviews, and trade tips.
Visual Appeal:
Used a futuristic gamer aesthetic, blending neon accents with dark mode themes, appealing to the gaming demographic.
Included animations for hover effects and transitions to enhance interactivity.