Client
NDA
Year
2024
Category
Video games
/// Vision:
The marketplace was envisioned as a hub where the gaming community could thrive, fostering trust and engagement. Our primary goal was to blend the fast-paced gaming culture with a user-friendly, cutting-edge design.
Design Goals:
Immersive UI: A visual identity that resonates with gamers, leveraging bold typography, neon accents, and dynamic transitions.
Ease of Use: Ensuring a seamless user journey for trading, searching, and managing accounts.
Community First: Building features to encourage user interaction, such as reviews, chat systems, and profile customizations.
/// Development
Research:
We conducted interviews with gamers across different platforms, analyzed competitor marketplaces, and studied gaming trends to define our design and user experience priorities.
Prototyping:
Using Framer and Figma, we developed wireframes and high-fidelity prototypes to bring the vision to life. The prototypes were tested with real gamers to validate the design before development.
Key Features:
Personalized Dashboards – Gamers can see real-time stats, trade history, and recommendations based on their activity.
Advanced Search System – Filtered searches for in-demand skins, collectibles, or price ranges.
Trust Signals – Integrated badges for verified sellers, secure transactions, and user reviews to foster a sense of safety.
/// Problem
Challenges:
Gamers often face overwhelming marketplaces with cluttered UI/UX that slows down their experience.
A lack of trust in peer-to-peer transactions due to high rates of scams in the digital asset trade.
Building a community-driven platform while balancing high-performance functionality.
/// Our Approach:
We designed an intuitive, visually compelling marketplace that addressed the specific pain points of gamers:
Enhanced User Journey:
Simplified navigation and streamlined processes for listing, trading, and managing inventory. Gamers could complete actions with fewer clicks and clearer guidance.Gamified Trust Features:
Introduced profile badges, trade streaks, and trust scores to build credibility.
A secure payment gateway with escrow to ensure safe transactions.
Community Tools:
Social features such as forums and direct chat were added to boost engagement.
Leaderboards to highlight top traders and reward active participants.
Visual Identity:
A neon cyberpunk aesthetic was adopted to resonate with the gaming culture, using dynamic elements and animations that create a lively and immersive experience.